Dallas, TX – [10/17/24] – Torq, a leading digital transformation consulting firm whose offerings include enterprise strategy, program management, data and analytics, digital product development, and marketing is excited to announce a strategic partnership with Wakefield, a premier data-driven sponsorship and fan research firm. The collaboration aims to enhance Wakefield's current suite of analytics products while providing Wakefield customers additional access to Torq’s wide array of consulting services.
The partnership combines Torq's expertise in data analytics, digital products, and go-to-market strategy with Wakefield’s research, subject expertise, and market presence to deliver innovative offerings that empower partners with data-driven insights and tools. The joint roadmap for enhanced capabilities is projected to including the following:
Automated Data Sharing & Integration: Seamless data exchange for streamlined operations and improved user experience.
On-Demand Dashboarding & Analytics: Real-time access to customized dashboards, enabling informed, quick decision-making.
Digital Customer Portal: A centralized platform for members to access data, reports, and communications, enhancing customer satisfaction.
Additionally, the partnership introduces Wakefield customers to an array of consulting services that allow them to not only take full advantage of Wakefield’s products and services but to harness the power of data and technology in all areas of their business. These services include but are not limited to the following:
Insight-Driven Business Strategies: Developing strategic business plans using data insights, focused on market trends and customer behavior.
End-to-End Program Management & Delivery: Comprehensive project management services, ensuring timely and successful outcomes.
Performance Monitoring & Value Optimization: Tracking and optimizing the effectiveness of business initiatives to maximize ROI.
Digital Design & Technical Implementation: Creating and implementing digital solutions that enhance online presence and customer engagement.
Advanced Data Analytics & AI: Leveraging advanced analytics and AI for deep insights and process automation.
"We are thrilled to partner with Wakefield," said Chad Staiger, CEO at Torq. "This collaboration allows us to expand our reach and offer our innovative, data-driven solutions that drive growth and success to more people.“
"By joining forces with Torq, we can enhance our product offerings and provide our members with even greater value," added Kirk Wakefield, Founder and CEO at Wakefield. "Our shared commitment to leveraging data and technology will empower our members to achieve their business goals with their partners and fans.“
For more information about the partnership and the new offerings, please contact Diana Curti Maffei [Diana@Wakefield.global] or Michael Varraveto [Michael.Varraveto@gotorq.com]
About Torq
Torq is a consulting firm specializing in specializing in data and analytics, enterprise strategy, program management, digital product development, and marketing. With a focus on delivering innovative solutions, Torq helps clients navigate complex challenges and achieve their business objectives. Visit www.gotorq.com for more information.
About Wakefield
Wakefield is known for its expertise in scientific and reliable sponsorship and fan research. The Wakefield sponsorship database and predictive modeling provides members with insights and tools to optimize partnerships and fan relationships. Visit www.wakefield.global for more information.
Media Contact:
Hob Howell
Practice Lead, Marketing Torq
(254) 855-3142
Diana Curti Maffei
VP, Partner Success Wakefield
(719) 271-6162
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